At Meetup (www.meetup.com), I worked directly with the VP Strategy and CEO in a newly created marketing / new business role responsible for developing creative ways to increase new member registration and subscription revenue via strategic partnerships and their newly launched "Meetup Everywhere" platform. I initiated and developed over 50 high-profile partnerships for Meetup including Nintendo, Angry Birds (Rovio), The Sims (EA/Playfish), Herman Cain for President, Instagram, CNN, Al Jazeera, and The Dr. Oz Show.
During this time of independent consulting, I worked with clients on strategic partnerships, start-up marketing strategy, and television distribution negotiations.
I was the corporate head of marketing for Tiger Schulmann's, a 25 year old organization consisting of 49 franchise locations throughout NY, NJ, CT, PA, and FL specializing in martial arts training. My main directive was to revamp the heritage brand by bring a fresher, younger, edgier feel to the organization. A major part of my strategy was to use the unique atmosphere and community aspect of Tiger Schulmann's to create content that could be leveraged in the world of new media. In addition, I managed a $3M annual marketing/advertising budget and effectively developed the organization's first online/interactive/social media strategy.
I was recruited by UFC at a time when they were trying to figure out how to make the most of the rapid growth they were seeing on Spike TV and translate those numbers to lucrative Pay-Per-View buys. I developed and implemented strategies that leveraged the strength of what was then an up-and-coming brand (now a $1b+ behemoth) to maximize exposure around the world. I was responsible for developing and spearheading 20-30 annual strategic marketing campaigns around Pay-Per-View events, live arena events, and other ancillary revenue generators. My team directly managed all agency, media buyer, partner, cable, satellite, and distributor relationships. I directed all aspects of creative process for each event including naming, artwork, logos, and related copy, maintained responsibility for researching and tracking monthly event performance.
I was an early stage employee brought in by TNA Wrestling (now on Spike TV) to develop a marketing strategy for its biggest revenue driver, Pay-Per-View events. I served as the main point of contact with television networks, distributors, cable and satellite systems. I managed the entire marketing and creative process, including agency management, contract negotiation, and identifying strategic partners.
At iN DEMAND, I managed the accounts of all cable systems in a territory spanning from New York City to Western Ohio. On the front line, I was responsible for all Pay-Per-View and Video-On-Demand programming and/or technical issues in the territory. I worked with each cable operator to develop local promotions to increase Pay-Per-View and Video-On-Demand movie, event, and digital sports package sales. I also chaired training seminars and presentations for executives and customer service representatives during the launch of Video-On-Demand, and negotiated affiliate agreements with new iN DEMAND partners.
At TEAM Services, I was responsible for directly handling the agency's largest account, WWE (World Wrestling Entertainment). I identified which US markets had the largest growth potential, then worked with the cable TV providers in those markets to increase revenue generated by WWE Pay-Per-View events.
At SW Networks (a division of Sony Music), I sold syndicated radio programming directly to radio stations in top 100 markets.
Communications
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